Silicon Valley: home to tech behemoths like Google, Facebook, and Apple, as well as a hotbed of startups and small companies hoping to fill a vital niche and grow into the Next Big Thing. This growth is a goal they share with innovative real estate brokerages everywhere. Why look to these tech firms for ideas? […]
What’s more important than recruiting new agents?Keeping your top performers! If an agent has proven that he or she is a good fit for your culture and has worked successfully for your office, you’re far better off keeping them versus trying to find someone new with the same positive attributes. You can find plenty of […]
Recruiting: One of the two most important things for brokers (The other is, of course, generating new leads.) As a real estate broker or team leader, you know that attracting top-producing agents to your brokerage is one of the two most important things you should be doing. But competition for agent recruiting is fierce, […]
A generation critical to your brokerage 1. Create a workplace environment they’ll want to join Millennials get excited about places that embody the three Ts: Transparency: They want you to be open with them about how your brokerage is really doing; the good, the bad, and the ugly. This builds trust and makes them […]
In life and business, you have to think big Everybody knows that to succeed in your work and personal life, you have to set goals. But the temptation is to set the bar low enough that you have a reasonable chance of not failing. For example, your goal could be increasing sales by 10 percent. […]
Get to know the largest generation in the country as home buyers. Millennials… Why are they so important to real estate? For starters, millennial agents are willing to go above and beyond, which makes them critical to your brokerage. On top of that, they represent 47% of all first-time home buyers, who often prefer to […]
The best way to get the most from your next real estate conference is to plan ahead, attend strategically, and follow-up. Follow our easy guide for traveling smoothly, learning more, and using the connections you’ll make at the conference to build your business. Before the event 1. Schedule your travel early Scheduling travel can be […]
In the early 1970s two aging grocery store chains, Kroger and A&P, were faced with a brutal truth. Shoppers didn’t like their stores. They wanted bigger, brighter stores with a wider variety of items made on-site. Both market research and sales data clearly showed that customers were rejecting the cramped, dingy grocery stores of their […]
With hundreds of agents working out of 10 regional offices, PARKS Realty needed a platform that would not only manage transactions from beginning to end, but facilitate the company’s culture of success. They found it all—and more—with dotloop. In 2015, PARKS Realty, located near Nashville, TN, brought in over $2 billion in sales. The firm […]
