Relationships play an essential role in the success of any realtor. Most people aren’t just going to call any old realtor to help them buy their dream house or sell their treasured home. They would prefer to work with someone whom they already know because a great deal of trust is involved with the process. […]
Social sites like Facebook and YouTube aren’t just websites where people around the globe post goofy videos and pictures of their latest vacations. These user-driven sites are also goldmines for marketing and this is why thousands of companies maintain YouTube channels and Facebook pages. Those and other social platforms act as virtual meeting rooms frequented […]
Although marketing strategies can vary somewhat by industry, they all essentially have the same goal. At the end of the day, every business invests in marketing to sell more of their products or services. In the case of real estate, marketing is more effective when it engages potential clients. Strategies that engage customers are going […]
Efficiency is of paramount importance when shooting for success in real estate and every business venture. Companies and realtors don’t meet their goals and move forward by chance. The recipe for success includes a combination of factors that range from innovation to experience, good customer service, and careful spending. Efficiency, though, plays a special role […]
One major building block of any relationship is mutual respect. This is demonstrated by keeping conversations open and honest, by not delving into topics stated to be off limits by the other party, and by respecting the valuable time of the other person. For many Americans, disrespecting or taking advantage of their time is a […]
The real estate industry has always been competitive but perhaps never more than now. Over the past few years, realtors have had to come up with innovative solutions and make crucial, key investments in technologies that help them stay in business. It’s been a rough ride for most but several realtors have actually been very […]
Branding is just as important for realtors as it is for soft drinks companies. People in the beverage business make efforts to portray their products in a certain light with specific images and mottos. They do this to make it easier for customers to remember those drinks and associate them with thirst, satisfaction, and other […]
Technology is a completely game changing tool that can be leveraged to connect with friends, become more efficient in business and much more. In the past decade we have watched as technology has transformed every aspect of our lives, and in most cases it is a good thing. But when does too much technology become […]
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” -Ian Schafer, CEO, Deep Focus The CEO of Deep Focus is well aware of how important it is to keep up with the ways that consumers are using social media and […]
