It’s no wonder that Teams are becoming a force to be reckoned with in real estate: an effective team can be highly productive, both in terms of closing volume and customer service. But building an effective Real Estate Team is not easy — even if you stack a team with top performers, results can still […]
Giving your listing presentation is one of your most important things you do as an agent. Obviously, if you don’t get the listing, you don’t get the business and you don’t get the commission. With stakes this high, it’s tempting to load your presentation with stats that make you sound impressive. That is until you […]
Real estate is a business that relies on maps: plat maps, neighborhood maps, comp maps, flood zone maps. But there’s one map most real estate professionals don’t have. One that shows them the information they need to improve and grow their business. It’s called the Customer Journey Map. A diagram of your customers’ experience A […]
Silicon Valley: home to tech behemoths like Google, Facebook, and Apple, as well as a hotbed of startups and small companies hoping to fill a vital niche and grow into the Next Big Thing. This growth is a goal they share with innovative real estate brokerages everywhere. Why look to these tech firms for ideas? […]
In life and business, you have to think big Everybody knows that to succeed in your work and personal life, you have to set goals. But the temptation is to set the bar low enough that you have a reasonable chance of not failing. For example, your goal could be increasing sales by 10 percent. […]
Get to know the largest generation in the country as home buyers. Millennials… Why are they so important to real estate? For starters, millennial agents are willing to go above and beyond, which makes them critical to your brokerage. On top of that, they represent 47% of all first-time home buyers, who often prefer to […]
The best way to get the most from your next real estate conference is to plan ahead, attend strategically, and follow-up. Follow our easy guide for traveling smoothly, learning more, and using the connections you’ll make at the conference to build your business. Before the event 1. Schedule your travel early Scheduling travel can be […]
In the early 1970s two aging grocery store chains, Kroger and A&P, were faced with a brutal truth. Shoppers didn’t like their stores. They wanted bigger, brighter stores with a wider variety of items made on-site. Both market research and sales data clearly showed that customers were rejecting the cramped, dingy grocery stores of their […]
A study reported that about 45 percent of Americans will make resolutions when the new year begins. That same, Journal of Clinical Psychology study reported that 54 percent give up on their resolutions within six months – and only 8 percent ultimately succeed by the end of the year. Just 8 percent! Even if you […]
